Oct. 18, 2006

Baylor Athletics and Real Media have partnered to develop season ticket campaign commercials for the 2006-2007 men's and women's basketball seasons. The commercials were shot in the Ferrell Center last month and are making their debut throughout the state of Texas this week.

The commercials are one element in a comprehensive marketing plan for the 2006-2007 basketball seasons. The multi-media plan hopes to channel the excitement of Baylor men's and women's basketball while raising awareness of both programs and encouraging fans to purchase season tickets.

One commercial was produced for each program and will be aired throughout Central Texas and statewide on FSN Southwest.

Baylor 2006-07 men's and women's basketball season tickets may be purchased online at baylorbears.com or by calling the ticket office at 254-710-1000.