For 20 years ÃÆ' ¢Ãƒ ¢' ¬" from the early 1960s until 1983 ÃÆ' ¢Ãƒ ¢' ¬" Lawrence Elkins held the Baylor record for career receiving yards. For the next two decades, he sat in second place, behind Gerald "The Ice Cube" McNeil.

But since Art Briles' arrival at Baylor in 2008, Elkins has been knocked all the way down to sixth on that list. And by the end of this season, he'll likely slide another spot or two.

That's no knock on Elkins, who was inducted into the College Football Hall of Fame in 1994. Rather, it's a testimony to the Briles Offense that has helped Baylor acquire the nickname "Wide Receiver U."

Kendall Wright, Terrance Williams, Tevin Reese and Antwan Goodley have all carved their names into the Baylor recordbooks, and Corey Coleman looks to be the next to follow in their footsteps.

"I definitely take pride in that history," says the fourth-year junior from Richardson Pearce High School, just outside Dallas. "I know how hard those guys work, and their work ethic from when they were here. It's my job, since I'm the leader of the receivers, to continue that."

Already this season, Coleman has cracked Baylor's all-time top-10 in career receiving yards and set a Baylor record with four touchdown catches in one game. (That broke another Elkins record; he caught three TDs in 1963, a record that had been matched five times since.) Coleman began 2015 ranked 12th in career yardage and 15th in career receptions, but another year like 2014 could propel him into Baylor's top five in both categories ÃÆ' ¢Ãƒ ¢' ¬" with his senior season yet to go.

Such success is nothing new for Coleman, however. He began playing football at age 4 ÃÆ' ¢Ãƒ ¢' ¬" mostly to stay out of trouble.

"I was kind of bad when I was little, and I just had to do something active," he remembers. "There were a lot of little kids around my age [nearby], and we were always watching football on TV. So we used to just go outside and play when I was about 4.

"Now that I think back, it was really dangerous," he laughs. "But we were just having fun."

By age 7, Coleman was a diehard Dallas Cowboys fan who had already started playing tackle football. A decade later, he was a nationally-ranked prospect, ranked among the top 25 high school receivers in the country by ESPN and Scout.com and among the top 120 players at any position by 247Sports.com.

Coleman chose Baylor over schools like Oklahoma, Kansas State, Cal and Virginia. After redshirting as a true freshman in 2012, he quickly earned a role as both receiver and return man on the Bears' 2013 Fiesta Bowl team.

Last fall, a hamstring injury limited Coleman early, but despite playing in just 10 games, he still led Baylor in receptions, receiving yards and receiving touchdowns. In fact, his 2014 season ranks among the 10 best in Baylor history in all three areas.

Based on their track records, both Coleman and the Baylor squad entered 2015 with high expectations.

"We know we have a lot to prove, and that there are a lot of expectations," he says. "We just try to be really humble and just work together as a team, because that's the only way we're gonna win."

As the most experienced receiver on this year's team, Coleman feels the weight of being looked at as a leader.

"I try not to let that get to me," he says. "I just try to be the best leader I can be, and the best player.

"I know that guys will listen to meà ¢Ã¢' ¬ ¦ And at the end of the day, my job is to make them better, too ÃÆ' ¢Ãƒ ¢' ¬" to always be motivating them."

Both on and off the field, Coleman draws inspiration from the receivers who came before him at Baylor.

"Terrance Williams was here my freshman year, and that guy worked hard," he says. "He came to work every day. And then you've got Antwan Goodley, who's like my big brother. He worked really hard, and didn't say much ÃÆ' ¢Ãƒ ¢' ¬" just always ready to go."

There's plenty more talent in the pipeline besides Coleman. Senior Jay Lee will be leaned on heavily this fall as another veteran presence, and sophomore sensation K.D. Cannon already has a 1,000-yard season under his belt at age 19. Other former nationally ranked recruits on the depth chart include junior Lynx Hawthorne, sophomores Davion Hall, Chris Johnson and Quan Jones, and redshirt freshmen Ishmael Zamora and Chris Platt.

But asking Coleman who will be the next to carry the Wide Receiver U mantle is like asking a parent to choose his or her favorite child.

"I'll let y'all determine that," he laughs. "There's a bunch of good ones below me, so we'll just have to see who's gonna make the next step."

If all goes according to Briles' plan, Coleman and company will continue to stack up at the top of the Baylor recordbooks.