WACO, Texas -- Baylor+ and GXGELITE™, the Official NIL Partner of Baylor Athletics, are thrilled to announce a partnership that makes it easier to keep up with all the latest Baylor content, receive exclusive membership benefits AND help Baylor's athletic programs continue to attract top talent. 

Introducing the Baylor+ GXGELITE™ Bundle – a one-stop shop for Baylor fans to support student-athlete NIL opportunities through GXGELITE™ AND receive full access to Baylor+ content. 

Now, for $180, fans will directly support student-athlete NIL and receive full access to watch the entire library of Baylor+ behind-the-scenes content, interviews, features, documentaries, archived games, and lots more premium video. 


"With the Baylor+ GXGELITE Bundle, Baylor fans have a new opportunity to directly impact the success of our athletic programs and help provide additional NIL opportunities for our student-athletes," said Jovan Overshown, Deputy AD & Chief Revenue Officer. "We're excited to continue diversifying options for the Baylor Family to participate in NIL initiatives in a way that also adds to their experience as devoted fans."

The Bundle includes full access to the new GXGELITE™ membership which includes a custom welcome box with complementary merch and access to the GXGELITE™ marketplace of events and one-of-a-kind memorabilia. GXGELITE™ uses memberships and purchases to support the broader NIL initiatives for Baylor University student-athletes.

Benefits of GXGELITE™ membership:

• Access to the exclusive GXGELITE™ shop

• Access to one-of-a-kind GXGELITE™ events

• Custom GXGELITE™ welcome box valued at $150

• Anniversary gift each year upon membership renewal

• Supporting Baylor Student-Athletes

Fans can sign up for the bundle offer, or upgrade an existing membership, at either baylorplus.com or gxgelite.com.

With so much new Baylor+ content coming this football season, NOW is the best time to sign up! 

The Baylor+ Fall Lineup:

Unleashed: All-Access  –  Inside Training Camp: A 4-Part Limited-Series

Tune in Thursdays in August for an all-access look at Baylor Football training camp. Premieres August 8.

"The Miracle on the Brazos"  –  A New Baylor+ Original Film

On the 50th anniversary of the transcendent 1974 Baylor Football season, look back at the historic victory of Texas and all that built up to the dramatic victory. Premieres Tuesday, August 27.

The Follow  –  Season 2

The weekly docuseries is back for a second season, taking you behind closed doors for an all-access look at Baylor Football all season long. New episodes premiere Thursdays throughout the 2024 season.

Exclusive Interviews and Mic'd Up Footage

No where else can you find deeper access into Baylor Football. Any closer and you'd be on the team! 

Plus lots more and a few more surprises still to come!