 TOUCHDOWN ALLEYTouchdown Alley is the official pre-game area of Baylor football located south east of the stadium on the old Floyd Casey turf field for all fans to come early and enjoy! Touchdown Alley opens three hours prior to game time and closes 30 minutes prior to kickoff. This area includes activities for the entire family and is free of charge (except for food/beverages from corporate partners). Activities include: season poster and fan giveaways, inflatable games, kids bounce house, giant inflatable chair photo-op, face painting, college football games on the big screen, and giveaways and activations from Baylor Sports Properties partners.
NEW FOR 2026:Â
- Touchdown Alley will also include a rock-climbing wall, cornhole, giant Jenga, free face painting and a video game truck (starting Sept. 19 vs. Louisiana Tech) at every home game
- Free Growl Towels for the first 500 fans who visit the Astound tent and the first 500 fans who visit the cooling zone
- A unique complimentary game day button available at the Baylor Athletics marketing tent (while supplies last)
- New sponsor activations throughout the season
- The Baylor Club Touchdown Tailgate, offering food and beverages to Baylor Club members, who may bring up to 10 guests
 BAYLOR BACKYARD TAILGATINGBaylor Backyard Tailgating offers a variety of game day tailgate experiences just steps from McLane Stadium. From do-it-yourself setups to full-service options, there's a place for every Baylor fan to gather, celebrate and create lasting game day memories. Season-long tailgating spots are available in Bear Park, Bear Lawn and Bear Walk, while single-game spaces are available in Bear Island. To learn more or reserve your spot, click HERE or email Tailgating@baylor.edu.
 BEAR WALK Presented by Alberta Boots Cheer on the Bears as they arrive at McLane Stadium for game day! Approximately 2 hours before kickoff, the football team will arrive via bus near Touchdown Alley and walk into the stadium with the sidewalk lined with fans, Baylor Spirit Squads, Golden Wave Marching Band and tailgaters greeting the team before the big game. Join us for the Bear Walk every home game!Â
 Plus, Bruiser and Marigold open the Bear Walk with the Bear Bell pulled by Bobcat of Waco!  BAYLOR BACKYARD LIVE CONCERT SERIESFree for all fans to attend, the Baylor Backyard Live concert series is an energetic element of Baylor Athletics’ Fan First Era that elevates both the atmosphere and Baylor Fan experience surrounding Baylor Football gamedays. See this season's lineup HERE.
 THE BAYLOR FOOTBALL TAILGATE SHOWJoin hosts John Morris, Derek Smith, Faith Lynch, Bryson Jackson and special guests as they break down the day’s matchup prior to each Baylor Football home game. Watch the live stream online on Baylor Athletics YouTube and listen on ESPN 1660/92.3 FM or the Baylor Sports app beginning two hours prior to kickoff live from Touchdown Alley.
CONECUH SAUSAGE COUNTDOWN TO KICKOFF RADIO SHOWFollowing the Baylor Football Tailgate Show, tune in to the Conecuh Sausage Countdown to Kick-Off Radio Show with host John Morris and the broadcast crew. Listen locally on the Baylor Sports Media Network on ESPN 1660/92.3 FM, the Baylor Sports app or on Baylor Athletics YouTube beginning one hour prior to kick-off.
