Brent Ingram - Associate AD | Communications (Football, Admin) - Staff Directory

Staff Directory

Brent Ingram

Title:
Associate AD | Communications (Football, Admin)
Email:
Phone:
210-845-8651

Brent Ingram is in his fourth year as a senior leader within Baylor Athletics and his second as associate athletics director, where he oversees the department’s communications enterprise. He also serves as the sport administrator for Baylor baseball, overseeing the tradition-rich program.

In his role at Baylor, Ingram functions as a member of the external leadership team, driving integrated strategy and collaboration across the Baylor Bear Foundation, major gifts, marketing and fan engagement, licensing, NIL, and creative departments. He serves as primary strategic communications representative and departmental spokesperson for Baylor’s nationally prominent football program, advising the Vice President/Director of Athletics and preparing head coaches and student-athletes for media engagements, press conferences and high-profile speaking appearances.

As sport administrator for baseball, Ingram oversees all facets of program operations, including community engagement, marketing and fan experience, internal and external communications, in-venue experience, financial and fundraising management, and roster and staff construction. He has helped lead baseball to banner years of fundraising in 2024-25 and 2025-26. He has also guided the program through its transition into the revenue-share era, coordinating NIL strategy between the coaching staff and Baylor’s NIL General Manager.

From 2022-24, Ingram served as sport administrator for Baylor’s elite men’s tennis program, managing all areas of the program including coaching, operations, recruiting, facilities and fundraising, and helped the planning and execution of the 2024 NCAA Individual Tennis Championships on campus - a first-of-its-kind event for the NCAA, featuring more than 300 student-athletes.

Ingram joined the Baylor staff in August 2022 after four years at UTSA. At UTSA he served as communications contact for men’s basketball, baseball, soccer, volleyball, track & field, cross country, and men’s and women’s tennis, while functioning as an embedded contact for Roadrunners football during the most successful two-year run in program history, which included an 11-0 start, a league championship, the first top-25 national rankings in program history, and back-to-back bowl selections. He also served as assistant media coordinator for the 2021 NCAA Women’s Basketball Tournament, hosted entirely in the South Texas region due to the COVID-19 pandemic, and the 2022 NCAA Men’s Basketball San Antonio Regional. His time in San Antonio was preceded by two years at UT Arlington.

Before UTSA and UTA, Ingram spent 12 years at Kentucky Athletics, where he pioneered digital brand strategy for football, baseball and soccer, building each program’s social media presence and establishing a digital identity that drove fan engagement and national visibility. He served as primary communications contact for baseball (2006-16), football (2006-15), men’s soccer (2007-13) and rifle (2007-12), and managed a staff of nearly 20 student workers in UK’s media relations undergraduate program. He also functioned as assistant coordinator of UKathletics.com, overseeing web content strategy and vendor relationships. Among many highlights at Kentucky was promoting the 2014 consensus national player of the year in AJ Reed, shepherding a 2012 baseball team to the program’s first-ever No. 1 national ranking, and producing Kentucky’s 2016 Baseball Media Guide, voted the nation’s best by the College Sports Communicators. In 2015, he served as press officer for the USA Baseball Collegiate National Team.

Ingram’s championship event leadership spans more than two decades, including roles at the 2025 NCAA Women’s Basketball First and Second Rounds, the 2024 NCAA Individual Tennis Championships, NCAA Volleyball Baylor Regionals (2022, 2024), the 2022 NCAA Men’s Basketball San Antonio Regional, the 2021 NCAA Women’s Basketball Tournament and Final Four, the 2015 SEC Championship Football Game, and the 2013 and 2014 NCAA Regionals in softball and volleyball.

A recognized leader within the college athletics industry, Ingram is on the Executive Board of the College Sports Communicators (CSC), having moved into a potential five-year appointment on the CSC Executive Board in 2025-26 as Third Vice President. He is also the Associate Executive Director of the National Collegiate Baseball Writers Association (NCBWA) and a former NCBWA President (2022), and is a member of the Public Relations Society of America (PRSA).

Ingram earned a Bachelor of Science in Communications with a minor in Sports Management from the University of Kentucky in 2006. He is a native of Gainesville, Fla., and the son of Dr. Dewayne and Pat Ingram. He is married to the former Courtney Phifer of Amarillo, Texas, and the couple has a daughter, Harper Jo Ingram, and a son, Reed Phifer Ingram.