Staff Directory
Macy Overall
- Title:
- Graduate Assistant | Marketing & Fan Experience
- Email:
Macy Overall joined Baylor Athletics in August 2026 as a Graduate Assistant in Marketing & Fan Experience.
In her role, Overall develops and executes marketing plans for Baylor Soccer, Equestrian, Acrobatics & Tumbling, Men’s and Women’s Tennis and Track & Field. She oversees digital marketing and game dayoperations for those programs while also supporting marketing initiatives for Women’s Basketball and Softball. Additionally, she manages community donation requests and assists with fan engagement efforts and Cub Club programming.
Prior to Baylor, Overall served as a lead marketing intern with Vanderbilt Athletics from 2023-25. In that role, she led game day marketing, fan engagement, and event operations for Women’s Tennis, Women’s Soccer, Women’s Lacrosse and Football while supporting promotional efforts across all 16 varsity sports. Her experience included marketing strategy, game presentation, digital communications, event production, staff leadership and fan experience initiatives.
Overall also worked as a game day marketing ambassador for the Chicago White Sox in 2025, where she executed game day activations, including Kids Club, First Game Booth, Kids Zone and themed promotions.
A native of Shorewood, Illinois, Overall earned a Bachelor of Business Administration in Sport Management from Trevecca Nazarene University.
In her role, Overall develops and executes marketing plans for Baylor Soccer, Equestrian, Acrobatics & Tumbling, Men’s and Women’s Tennis and Track & Field. She oversees digital marketing and game dayoperations for those programs while also supporting marketing initiatives for Women’s Basketball and Softball. Additionally, she manages community donation requests and assists with fan engagement efforts and Cub Club programming.
Prior to Baylor, Overall served as a lead marketing intern with Vanderbilt Athletics from 2023-25. In that role, she led game day marketing, fan engagement, and event operations for Women’s Tennis, Women’s Soccer, Women’s Lacrosse and Football while supporting promotional efforts across all 16 varsity sports. Her experience included marketing strategy, game presentation, digital communications, event production, staff leadership and fan experience initiatives.
Overall also worked as a game day marketing ambassador for the Chicago White Sox in 2025, where she executed game day activations, including Kids Club, First Game Booth, Kids Zone and themed promotions.
A native of Shorewood, Illinois, Overall earned a Bachelor of Business Administration in Sport Management from Trevecca Nazarene University.
Monday, August 24
Monday, August 24
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