Noah Peterson serves Baylor Athletics as the Director of Fan Experience after originally joining the department in November 2021.
He was promoted to Director in July 2023 after previously being promoted to Associate Director in January 2023 and is the primary contact for football and acrobatics & tumbling. He previously worked with baseball when he began at BU in November 2021 he was the Assistant Director.
Peterson previously served as the graduate assistant for marketing and fan engagement at LSU from 2019-2021. He was the primary marketing contact for softball, soccer and gymnastics while also assisting across the other programs.
He attended the University of Kentucky, where he was a marketing intern from 2017-2019, graduating with his bachelor's in marketing in 2019. He earned his masters in sport management from LSU in 2021.
Peterson is originally from Lexington, Ky., and is married to the former Allison Lipp.
