Staff Directory
- Title:
- Director | Partnership Services
- Email:
Tara Openshaw serves as Director of Partnership Services for Baylor Sports Properties, where she leads the partnership services team while overseeing the strategy, execution, and fulfillment of corporate partnerships for Baylor Athletics.
Openshaw joined Baylor Athletics in September 2025, bringing extensive experience in collegiate athletics marketing and corporate partnership management.
Prior to arriving in Waco, she spent three years with Playfly Sports and Learfield, serving as Manager of Partnership Services at the University of Central Florida and Coordinator of Partnership Services at Florida State University. In these roles, she managed multimillion-dollar corporate partnership portfolios representing national and regional brands including Coca-Cola, Publix, Orlando Health, Chick-fil-A, Corona, and Anheuser-Busch. Her work was recognized with Playfly’s “Partnership Services High Flyer” distinction for excellence in operations and client service during the 2024–25 fiscal year.
Earlier in her career, Openshaw also served in the Florida State University Athletics Department within the sports marketing unit, building foundational experience in collegiate athletics engagement and fan experience strategy.
A native of Jacksonville, Florida, Openshaw holds both a Bachelor of Science in Marketing and a Bachelor of Science in Sport Management, along with a Master of Science in Sport Management from Florida State University.
